About Us

Kids Safety First is a national, non-profit organization dedicated to promoting automotive child safety. Our mission is to partner with interested corporations, departments and agencies to deliver effective, easy to understand child restraint guidelines, in English and Spanish, to parents and caregivers.

Kids Safety First was founded in 2004 by Jorgen Weterrings and PK Shrivastava who, collectively, have over 35 years of experience in automotive technology and safety. As parents of younger children, these founders experienced first hand the confusion parents often face in selecting and using the right child safety seats as their children grow and age. They were also frustrated by their continuing experience with parents and caregivers who were not fully aware of the dangers associated with allowing children to ride unrestrained, or the dangers presented by airbags to infants and children if placed in the front passenger seat of an airbag equipped vehicle.

Kids Safety First has given these founders the opportunity to address these issues, share their knowledge, expertise and experience, and to help make a positive difference in the safeguarding of children's lives nationwide.


Jorgen Weterrings

Jorgen Weterrings grew up in New England and California building and racing cars. In 1987, Jorgen became a member of the California Bar. During his first 9 years as an attorney, Jorgen defended major manufacturers in product liability matters. Since that time, he has been working in-house with major automotive manufactures managing their product liability matters.

Married in 1991, Jorgen is a father of 2 and resides in Orange County, California.

Harvard High School, 1978
Connecticut College, 1982
Suffolk Law School, 1987
1987 to 1996, Litigator and trial attorney
1996 to 2001, Managing Counsel, Toyota Motors Sales, U.S.A, Inc.
2001 to 2002, General Counsel, Toyota Industrial Equipment
2002 to Present, Director Legal Affairs - Product, Mitsubishi Motors North America, Inc.


PK Shrivastava

PK Shrivastava grew up in Bombay, India before immigrating to the United States in 1980. PK graduated from Southern Illinois University in 1982 with a Master's degree in Engineering Mechanics and Materials. In 1986 he began working with Isuzu Motor and eventually spent 3 years living in Japan. With 18 years in the automotive industry, PK has been involved with design, development, testing, compliance and service issues.

Married in 1989, PK has a son and resides in Torrance, California.

BS, Mechanical Engineering, Birla Institute of Technology and Science, 1979
MS, Engineering Mechanics and Materials, Southern Illinois University, 1982
1986 to 1990: Development and Test Engineer, Isuzu Motors Ltd., USA / Japan
1990 to 1991: Senior Development Engineer, Toyota Racing Development, U.S.A.
1991 to 1998: Senior Product Engineer, Toyota Motor Sales, U.S.A.
1998 to 2002: Manager, Technical Analysis Group, Toyota Motor Sales, U.S.A.
2002 to Present: Manager, Engineering & Technical Support, Mitsubishi Motors North America.


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